This summer, PeilieeShop is proud to celebrate not only 10 years of bringing dreamy fashion to life โ but also a long-standing friendship with one of our most cherished brands: Rose Island ๐ธ in France ๐ซ๐ท and Italy ๐ฎ๐นย
Met up with Miya and Peiliee in Paris, Nice, Milano and Rome in 15th June - 2nd July ๐ธ
A Fairytale Dress for a Fairytale City
Designer Miya, the creative soul behind Rose Island, took us along on a magical journey through Paris โ from the glittering halls of the Opรฉra Garnier to the peaceful gardens of Versailles. Her outfit? The Rose Island July Summer Dress โ a limited-edition design inspired by the romantic silhouettes of the Empire era.
With soft puff sleeves, vintage floral lace, delicate pink bows, and a flowing silhouette, this gown reimagines royal elegance for everyday princesses. Itโs the perfect dress for museum visits, summer garden walks, dreamy dates, or tea party in palace.ย
But this isnโt just a dress. Itโs part of a story that began years ago โ a story of dreams, craftsmanship, and love.
(more preview of the design are coming soonโฆ this blog will be updated with the journey ๐)
A Decade of Dreams: The Peiliee x Rose Island Story
PeilieeShop was founded in 2015 with one vision: to share lovingly handmade and uniquely sweet fashion from small designers around the world. Over the years, weโve come to realize something โ many talented young designers remain unseen, not because their work isnโt beautiful, but because they lack the support, exposure, or business infrastructure to keep going.
Like many of them, weโve had to balance day jobs just to fund our creative dreams. Weโve witnessed passionate creators give up on their brands โ not due to lack of talent, but simply because they couldnโt make a living from what they loved.
Brands like ArilfRose, Elf In Our House, Nakiss, and KV72 โ all held such beautiful visions, yet faded quietly because they couldnโt sustain the costs of creation.
Thatโs why PeilieeShop exists. We donโt just sell fashion. Weย fight for the survival of small, independent artistry โ for the dreamers who hand-sew late at night, sketch designs in the margins of their notebooks, and pour their hearts into fabrics and details. We believe these voices deserve to shine. We want them to live off their passion, not in spite of it.
And for that, we have only you โ our PeilieeShop community โ to thank. Every order placed, every kind message, every share on social media means the world. Youโre not just supporting a dress โ youโre giving life to someoneโs dream. Youโre helping a designer take one more step toward living the life they were meant to live.
So thank you, from the bottom of our hearts, for letting PeilieeShop be a home for magical, meaningful fashion โ and for keeping the dream alive, not just for us, but for so many small creators around the world.
๐ธBack to the Rose Island Story ๐ธ
In 2017, we welcomed a tiny studio brand called 12studio, run by a young dreamer named Miya.
Her designs stood out immediately โ soft, whimsical, and full of emotion. Over time, Miya transformed her vision into something even more magical: Rose Island. A brand dedicated to romantic, cotton-based fashion inspired by wandering fairies and soft magic. Her dream? That everyone could find their own โislandโ โ a personal world where they feel beautiful, soft, and free.
The Heart Behind the Brand: Meet Miya
Miyaโs passion for fashion started at home. Her mother was a seamstress, and growing up, Miya was surrounded by sewing machines, fabric scraps, and handmade dresses made just for her. That environment gave her a deep appreciation for clothing that is not only beautiful, but personal โ filled with love, detail, and story.
Today, Miya continues that legacy by hand-designing pieces that carry softness in every stitch. She hopes her dresses can be little windows into a gentler world โ one where every girl can feel cherished, romantic, and wonderfully herself.
From Us to You, with Love
As PeilieeShop celebrates 10 years in 2025, we feel endlessly thankful for our community โ and the designers like Miya who made our journey magical. Rose Island has grown with us from the very beginning, and this summer dress is a symbol of everything we believe in: handmade beauty, timeless style, and the power of soft, dreamy fashion.
โจ Thank you for growing with us. Hereโs to many more enchanted years โ and many more dresses that make your heart flutter.
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